Appeals aren't rejected because they're unfair.
They're rejected because they're unreadable — to bots.
We help Amazon & Etsy sellers restructure appeal content to better align with marketplace review logic.
Who is holding your money?
The algorithms that ban you on Amazon look for different keywords than Stripe.
View The Ban Index →Why generic templates fail.
Automated reviews prioritize verifiable structure: clear root cause → corrective actions → prevention.
Generic, emotional, or vague appeals (like those from ChatGPT) get deprioritized for "insufficient detail."
The Fix: We turn your draft into a reviewer-friendly structure with specific, checkable details (dates, order IDs, invoice numbers).
> Signal check: evidence map ...... MISSING
> Outcome: request more detail → revise
> -------------------------------
> After AppealLab audit .......... CLEAR
> Outcome: coherent packet → ready to submit
How It Works
Input Data
Upload your suspension notice and current draft (or start from scratch).
AI Structure
Our system identifies violation types and flags high-risk sections.
Human Review
An expert removes trigger phrases and confirms compliance alignment.
You Submit
You receive the clean text. No delegation. No shortcuts.
Upload safely. Keep sensitive data out.
- Suspension/rejection notice (PDF or screenshot)
- Your current draft (optional)
- Invoices / supplier docs (if relevant)
- Any prior responses and case IDs
- Do not upload SSNs/TINs, bank account numbers, or full card numbers
- Redact government IDs and customer PII where possible
- Default retention: up to 14 days (or sooner on request)
- We never contact marketplaces on your behalf
What We Do (and What We Don't)
- Analyze suspension notices and rejection signals
- Restructure appeal content into compliant logic
- Remove high-risk, emotion-based language
- Tighten logic for "Root Cause" & "Prevention"
- We don't contact Amazon, Etsy, or marketplaces
- We don't guarantee reinstatement
- We sell clarity and compliance, not promises
No templates. No false promises. Just structural clarity.
We are not former platform employees. We are not "gurus". We are practitioners who have successfully navigated the appeal process through systematic analysis and precise communication.
→ Human Analysis
Every appeal is reviewed by a human who understands nuance. We remove emotional language, identify the real issue, and structure your case for maximum clarity.
→ Bot-Friendly Formatting
We optimize your content to pass automated checks by emphasizing verifiable facts, clear timelines, and specific corrective actions that algorithms can recognize.
→ Real-Time Rule Tracking
Platform rules change constantly. We maintain an updated database of current enforcement patterns and adjust our structuring approach accordingly.
Don't just write an email. Build a case.
This is what a winning structural audit looks like. We turn your chaotic drafts into a precise legal-grade dossier.
Defense tiers for every threat level.
Risk Audit
Before you submit, see what's weak.
- Generic/Template Risk Score
- Invoice & Evidence Check
- "Red Flag" Report (PDF)
Structure Review
Complete logic overhaul and bot-proofing.
- 1 Violation Analysis
- 1 Bot-Proof Argument Framework
- 1 Human Compliance Review
- Delivery within 48 hours
White Glove
For complex cases involving frozen funds, multiple violations, or high-stakes appeals.
- Dedicated Case Manager
- Complex Multi-Violation Strategy
- Forensic Exhibit Assembly
- Executive Escalation Protocols
- Priority 24h Turnaround
The "Pixel-Perfect" Promise:
If Amazon rejects our appeal for "Formatting" or "Unreadable Attachment," we will rewrite and reformat the entire package for free. We guarantee technical compliance.
Quick links to reduce your rejection risk: